WIND Mobile: Newspapers Work for Launches

Case-Study-Wind Mobile_Page_1
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The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed to build its brand awareness quickly to garner interest and, of course, customers.

The Objective: To build awareness for the brand name, Wind Mobile, as well as communicate its unique brand positioning in its key launch markets of Toronto and Calgary before launching across the country.

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