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Newspapers and Other Media

Local Newspapers: Trusted and True presentation (PDF and PPT)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source...

Local Newspapers: Trusted and True – Fact Sheet: Media Exposure and...

On a daily basis, Canadians are surrounded by media, bombarded by thousands of brand messages daily on an increasing number of traditional and digital platforms....

Local Newspapers: Trusted and True – Fact Sheet: Why Do Newspapers...

What drives Canadians to read community newspapers in both printed and digital platforms? The main reason continues to be that the local newspaper has something that...

Presentation: Newspapers are the #OriginalSocialMedia

Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the central pulse of information about...

Top Reasons to Advertise in Newspapers

Newspapers, both print and digital, offer key benefits to advertisers that are not delivered by other media options. They are powerful and present the...

Newspapers Drive Vehicle Sales: Infographic

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This infographic is designed as...

Newspaper Media Drive Vehicle Sales: Presentation

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This Powerpoint presentation provides all...

Newspaper Media Drive Vehicle Sales: 1-page written summary

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This one-page written summary provides...

Newspaper Media Drive Vehicle Sales: 2-page research summary with data charts

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This two-page summary provides a...

Bosch: Targeting the Affluent and Boomers

The Challenge: To reposition Bosch from a premium dishwasher company to an entire kitchen solution. The Objective: To build an upscale kitchen, either to have...