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Newspapers and Other Media

Presentation: Newspapers are the #OriginalSocialMedia

Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the central pulse of information about...

Top Reasons to Advertise in Newspapers

Newspapers, both print and digital, offer key benefits to advertisers that are not delivered by other media options. They are powerful and present the...

Newspapers Drive Vehicle Sales: Infographic

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This infographic is designed as...

Newspaper Media Drive Vehicle Sales: Presentation

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This Powerpoint presentation provides all...

Newspaper Media Drive Vehicle Sales: 1-page written summary

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This one-page written summary provides...

Newspaper Media Drive Vehicle Sales: 2-page research summary with data charts

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This two-page summary provides a...

Bosch: Targeting the Affluent and Boomers

The Challenge: To reposition Bosch from a premium dishwasher company to an entire kitchen solution. The Objective: To build an upscale kitchen, either to have...

Newspapers Work for Health and Personal Care

For health, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspapers Work for Clothing and Accessories

For clothing, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Newspapers Work for Entertainment

For entertainment, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...