Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source of information in communities across Canada and continue to be the preferred source for local information, with a preference for the printed product. This comprehensive study explores the enduring relationship Canadians have with their local newspaper in an increasingly digital world dominated by search engines, social media and ad blocking.
This presentation highlights what drives Canadians to read community newspapers, in both printed and digital platforms. Available in Portable Document Format (PDF) and PowerPoint (PPT). If you wish to customize the presentation, please contact Kelly Levson, Director of Marketing and Research, at firstname.lastname@example.org.
This project was produced with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The content of this study represents the opinions of the authors and does not necessarily represent the policies or the views of the Department of Canadian Heritage or the Government of Canada.