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What drives Canadians to read community newspapers?

The main reason for reading community newspapers, in both print and digital platforms, continues to be something that can be hard to find anywhere...

Fact Sheet: Newspapers are trusted and true

In early 2018 News Media Canada conducted research to explore the relationship Canadians have with media and trust.  Download this fact sheet that highlights key findings from this...

Who you gonna trust? Newspapers!

We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...

Local Newspapers: Trusted and True presentation (PDF and PowerPoint)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source...

Webinar: Local Newspapers: Trusted and True

News Media Canada is pleased to release this 2018 research study, Local Newspapers: Trusted and True, produced with the financial support of the Government...

Local Newspapers: Trusted and True (Fact Sheet)

On a daily basis, Canadians are surrounded by media, bombarded by thousands of brand messages daily on an increasing number of traditional and digital platforms....

Local Newspapers: Trusted and True – Why Do Newspapers Matter? (Fact...

What drives Canadians to read community newspapers in both printed and digital platforms? The main reason continues to be that the local newspaper has something that...