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Local Newspapers: Trusted and True

Who you gonna trust? Newspapers!

We’re a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...

Local Newspapers: Trusted and True presentation (PDF and PPT)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source...

Local Newspapers: Trusted and True – Fact Sheet: Media Exposure and...

On a daily basis, Canadians are surrounded by media, bombarded by thousands of brand messages daily on an increasing number of traditional and digital platforms....

Local Newspapers: Trusted and True – Fact Sheet: Why Do Newspapers...

What drives Canadians to read community newspapers in both printed and digital platforms? The main reason continues to be that the local newspaper has something that...