What drives Canadians to read community newspapers in both printed and digital platforms? The main reason continues to be that the local newspaper has something that can be hard to find anywhere else: LOCAL information, in various forms (news, sports, entertainment, events, crime, obituaries, etc.).
This fact sheet highlights key metrics on why community newspapers continue to be the preferred source for local news and information. This 2018 research study, funded by the Department of Canadian Heritage, explores the trusted relationship Canadians have with their local newspaper in an increasingly digital world dominated by search engines, social media and ad blocking.
For more information, contact Kelly Levson, Director of Marketing and Research, at firstname.lastname@example.org.
This project was produced with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The content of this study represents the opinions of the authors and does not necessarily represent the policies or the views of the Department of Canadian Heritage or the Government of Canada.