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Millennials turn to traditional media to supplement digital content

New research from MTM’s latest report finds that traditional media still plays a big role with Millennials. Specifically, their research finds that Millennials are supplementing...

News media advertisements are the most trusted

During the COVID-19 pandemic, Canadians have been starved for trusted news that they can rely on, and many have been turning to news media...

Print engagement campaign increases print and digital subscriptions

Following the trend many newspapers have seen over the past few years, Montreal’s Le Devoir weekly and Saturday print newspaper subscriptions were dropping at a rate of 3-4% every...

Former Groupe Capitales Médias dailies cut weekday print editions

Earlier this week, Media In Canada reported that number of Quebec-based news brands formerly owned by Groupe Capitales Médias will see most of its...

Gen-Z more likely to read newspapers in print only: research

Highlights from the most recent Vividata survey (Spring 2020) find that seven out of ten Canadians are reading newspaper brand content weekly. Overall newspaper reading...

The Impact of Colour

Does colour in newspaper ads work?  Industry research confirms what most of us already know … colour has a significant impact on newspaper ad...

Government Public Notice and Newspapers 2019 (Fact Sheet)

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and...

It’s simple: Print advertising in newspapers works

Recent research confirms the effectiveness of print newspaper advertising for building brand awareness as well as generating responses to tactical campaigns. The Reader Intelligence Unit...

Newspaper ads are most read across multiple categories

Recent research from early 2018 proves that ads in newspapers are read more than social media and search engines. Two thirds of printed newspaper readers...

Local Newspapers: Trusted and True presentation (PDF and PowerPoint)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source...