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Newspaper ads are most read across multiple categories

Recent research from early 2018 proves that ads in newspapers are read more than social media and search engines. Two thirds of printed newspaper readers...

Local Newspapers: Trusted and True presentation (PDF and PPT)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source...

Local Newspapers: Trusted and True – Fact Sheet: Media Exposure and...

On a daily basis, Canadians are surrounded by media, bombarded by thousands of brand messages daily on an increasing number of traditional and digital platforms....

Local Newspapers: Trusted and True – Fact Sheet: Why Do Newspapers...

What drives Canadians to read community newspapers in both printed and digital platforms? The main reason continues to be that the local newspaper has something that...

Newspaper readership varies by platform

A new video from News Media Canada highlights results from 2018 research about how newspaper readership varies by platform. This year's results found that nine out of ten Canadians...

How U.S. advertising spending aligns with media consumption

An old advertising adage says that “money follows eyeballs”, meaning that advertising spending will follow wherever consumers focus their attention or spend their time....

Newspaper readership varies by platform

New research from News Media Canada confirms that 88% of Canadians read a newspaper on any platform (print/digital) each week.  A new fact sheet...

Changes coming to the Hamilton Spectator

Over the next few weeks, the Hamilton Spectator will be undertaking some stylistic changes. Chief among them will be the introduction of a new typeface...

Globe and Mail offers lessons in ‘transformation’

In December, the Globe and Mail released a re-design of its print edition - its first overhaul in seven years. In a new post for...

Vividata releases latest numbers on print and digital readership

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which confirms that readership levels are consistent with past findings, and it also...