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Cross-platform readership consistent across generations, research shows

Data from the 2021 Spring Vividata study (released May 12, 2021) confirms consistent print/digital cross-platform reading habits across generations. In the major markets measured,...

Printed newspaper ads are the most trusted. Social media ads are...

Trust continues to be a key factor for advertising and printed newspapers top the list according to research from December 2020. Traditional forms of...

Newspaper media reach all target groups during COVID-19

Research conducted in November 2020 by Totum Research confirms that newspaper readership is strong, reporting that 87% of adults 18+ read newspaper content weekly...

Research shows Canadians trust printed newspaper ads

Trust has never been more critical, particularly during the current pandemic when Canadians are looking for trusted, credible sources of information.  And this extends...

Millennials turn to traditional media to supplement digital content

New research from MTM’s latest report finds that traditional media still plays a big role with Millennials. Specifically, their research finds that Millennials are supplementing...

News media advertisements are the most trusted

During the COVID-19 pandemic, Canadians have been starved for trusted news that they can rely on, and many have been turning to news media...

Print engagement campaign increases print and digital subscriptions

Following the trend many newspapers have seen over the past few years, Montreal’s Le Devoir weekly and Saturday print newspaper subscriptions were dropping at a rate of 3-4% every...

Former Groupe Capitales Médias dailies cut weekday print editions

Earlier this week, Media In Canada reported that number of Quebec-based news brands formerly owned by Groupe Capitales Médias will see most of its...

Gen-Z more likely to read newspapers in print only: research

Highlights from the most recent Vividata survey (Spring 2020) find that seven out of ten Canadians are reading newspaper brand content weekly. Overall newspaper reading...

The Impact of Colour

Does colour in newspaper ads work?  Industry research confirms what most of us already know … colour has a significant impact on newspaper ad...