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How are you keeping your community in the loop during the...

Around the globe, news organizations are undertaking many different strategies to ensure that the public remains informed about the latest on the COVID-19 pandemic. Whether...

Canadian Heritage extends Aid to Publishers deadline to March 30

Canadian Heritage has, once again, extended the application deadline for the 2020-2021 funding cycle for the Aid to Publishers component of the Canada Periodical...

Have you heard? Nine out ten adults read newspapers

Use your social media channels (Facebook, Twitter, Instagram) to let your readers know that newspaper readership is strong and stable. Nine out of ten...

Two-thirds trust Traditional Media for news and information, new research shows

Trust continues to be an essential measure for success and the latest Edelman Trust Barometer results reinforce this.  Trusted companies have stronger consumer buyers and advocates...

Empire-Advance celebrates 135 years of service

The year 2020 marks 135 years of service for the Empire-Advance. To kick off the celebrations the newspaper is publishing a special 40-page issue...

Seven out of 10 Prairie households still receiving and reading printed...

A new study conducted by Totum Research affirms that rural markets differ significantly from large urban ones when it comes to media consumption habits. The...

2020-2021 Aid to Publishers documents now available

The documents for the 2020-2021 funding cycle for the Aid to Publishers component of the Canada Periodical Fund are now available on the Government...

Local newspapers engage consumers

Local information is a key engagement measure for newspaper readers. Newspaper readers are actively looking for local information of all kinds – editorial, entertainment,...

Case Study: Newspapers work for local digital advertising

With their “Love the Way” ad campaign, VIA Rail found that strategically including local Canadian media in their 2019 media plan resulted in the revenue,...

Update: Aid to Publishers program

Over the past weeks and months, we have heard your frustrations with the delay in the roll-out of this year's Aid to Publishers program...