Disappearing Headlines: Print newspaper advertising works

The Challenge: Google and Facebook are two of the biggest companies in the world and use their monopoly power to scoop up 80% of...

Ten Tweetable Truths 2021 presentation now available

Did you know that Canadians tend to give newspapers their full attention when reading, while with other types of media they may be more...

Ten Tweetable Truths 2021: Fact sheet now available

Did you know that almost nine in ten Canadians read a community or daily newspaper every week? Or that Canadians tend to give newspapers...

New fact sheet highlights that nine in ten readers prefer flyers...

News Media Canada has released a new fact sheet on flyers and inserts, that effectively highlights the industry in 2020, particularly in terms of...

Fact Sheets: Why Advertise in Newspapers?

News Media Canada has a variety of fact sheets highlighting the effectiveness of advertising in newspapers. Click here to browse these downloadable documents that can...
A VIA Rail Locomotive on the Railroad Tracks

VIA Rail: Newspapers Work for Local Digital Advertising

The Challenge: As one of the most acclaimed advertisers both domestically and internationally in recent years, VIA Rail was seeking a new way to...

Fact Sheet: Government Public Notice and Newspapers

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and...

2019 PRESENTATION: Government has a duty to inform Canadians about its...

Government has a duty to inform Canadians about its programs, services, policies and decisions.  Publishing public notices in newspapers is vital to the democratic process...

Local Newspapers: Engaged and Connected (Fact Sheet)

This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising. This...

2019 Research: Local Newspapers: Engaged and Connected (Presentation)

This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising. This...