Local Newspapers: Trusted and True presentation (PDF and PPT)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source...

Local Newspapers: Trusted and True – Fact Sheet: Media Exposure and...

On a daily basis, Canadians are surrounded by media, bombarded by thousands of brand messages daily on an increasing number of traditional and digital platforms....

Local Newspapers: Trusted and True – Fact Sheet: Why Do Newspapers...

What drives Canadians to read community newspapers in both printed and digital platforms? The main reason continues to be that the local newspaper has something that...

Newspaper Media Drive Automotive Sales 2017 – Fact Sheet

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, News Media Canada conducted an update to...

Newspaper Media Drive Vehicle Sales 2017 – Presentation

Newspaper Media Drive Automotive Sales 2017 Consumers navigating the automotive purchase process in today’s world are presented with an increasing number of options and media...

2017: Newspapers 24/7 – Overview – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

2017: Newspapers 24/7 – Millennials – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

2017: Newspapers 24/7 – Presentation

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

Community Newspapers Drive Results 2017 – Automotive Path-to-Purchase Fact Sheet

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.  Newspapers...

Community Newspapers Drive Results 2017 – Multi-Platform Readers Fact Sheet

Community newspaper readers are multi-platform readers, choosing a combination of print and digital platforms to access newspaper content.  Print remains the primary medium for...