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Community Newspapers Drive Results 2017 – Automotive Path-to-Purchase Fact Sheet

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.  Newspapers...

Community Newspapers Drive Results 2017 – Multi-Platform Readers Fact Sheet

Community newspaper readers are multi-platform readers, choosing a combination of print and digital platforms to access newspaper content.  Print remains the primary medium for...

Community Newspapers Drive Results – 2017 Presentations

The printed community newspaper continues to hold the position of favourite source of local news and information in communities large and small across Canada. ...

Community Newspapers Drive Results 2017 – Engagement Fact Sheet

Time spent with a printed community newspaper is virtually unchanged compared to two years ago although time spent with digital papers has increased significantly. ...

Ten new ‘Tweetable Truths’ about newspapers

This updated fact sheet showcases ten facts that highlight key research stats on newspapers, in 140 characters or less! Each “tweetable truth” features research support...

Fact Sheet: Trust in News Media

Canadian consumers are more comfortable with levels of truth and accuracy in traditional media versus digital media, a recent study finds. According to Advertising Standards...

Fact Sheet: Newspapers work for travel in 2017

According to the Conference Board of Canada, travel to and within Canada is expected to grow in 2017 as celebrations for Canada’s 150th birthday...

Presentation: Trust In News Media

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a...

Shareable Stats on Newspapers

What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...

Presentation: Newspapers are the #OriginalSocialMedia

Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the central pulse of information about...