New industry advertising campaign to support Newspapers 24/7 now available

Great conversations don’t start themselves. Local news is all around us and powers our conversation in all types of settings with reliable stories and...

New research finds nine out of ten Canadians are reading newspapers

The most recent Newspapers 24/7 research confirms that Canadians are still turning to news media in printed and digital formats. Research from November/December 2021 finds...

New readership research that will spark conversation

News Media Canada’s latest research presentation – Newspapers 24/7: 2022 - shows that newspaper readership remains strong in the digital age.  The original study, launched...

Disappearing Headlines: Print newspaper advertising works

The Challenge: Google and Facebook are two of the biggest companies in the world and use their monopoly power to scoop up 80% of...

Ten Tweetable Truths 2021 presentation now available

Did you know that Canadians tend to give newspapers their full attention when reading, while with other types of media they may be more...

Ten Tweetable Truths 2021: Fact sheet now available

Did you know that almost nine in ten Canadians read a community or daily newspaper every week? Or that Canadians tend to give newspapers...

New fact sheet highlights that nine in ten readers prefer flyers...

News Media Canada has released a new fact sheet on flyers and inserts, that effectively highlights the industry in 2020, particularly in terms of...

Fact Sheets: Why Advertise in Newspapers?

News Media Canada has a variety of fact sheets highlighting the effectiveness of advertising in newspapers. Click here to browse these downloadable documents that can...
A VIA Rail Locomotive on the Railroad Tracks

VIA Rail: Newspapers Work for Local Digital Advertising

The Challenge: As one of the most acclaimed advertisers both domestically and internationally in recent years, VIA Rail was seeking a new way to...

Fact Sheet: Government Public Notice and Newspapers

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and...