A VIA Rail Locomotive on the Railroad Tracks

VIA Rail: Newspapers Work for Local Digital Advertising

The Challenge: As one of the most acclaimed advertisers both domestically and internationally in recent years, VIA Rail was seeking a new way to...

2019 PRESENTATION: Government has a duty to inform Canadians about its...

Government has a duty to inform Canadians about its programs, services, policies and decisions.  Publishing public notices in newspapers is vital to the democratic process...

Local Newspapers: Engaged and Connected (Fact Sheet)

This new 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of...

2019 Research: Local Newspapers: Engaged and Connected (Presentation)

This new 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of...

The Impact of Colour

Does colour in newspaper ads work?  Industry research confirms what most of us already know … colour has a significant impact on newspaper ad...

Newspapers 24/7: 2019 Edition (PDF and PowerPoint)

Access to digital news platforms has only increased Canadians’ access to news content, and consequently more Canadians than ever are reading newspapers, in print...

Newspapers 24/7: 2019 Edition Overview (Fact Sheet)

Access to digital news platforms has only increased Canadians’ access to news content, and consequently more Canadians than ever are reading newspapers, in print...

Public Notices (Fact Sheet)

Government has a duty to inform Canadians about its programs, services, policies and decisions. Open and transparent communication from government to Canadians is vital and...

Government Public Notice and Newspapers 2019 (Fact Sheet)

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and...

2019 Government Advertising and Newspapers – Public Notice (Presentation)

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that...