Newspapers Work with Directories

Newspapers and directories are strong local media that create a presence in the community when used together. Newspapers can help build a businesses brand name,...

Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation

Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...

Shopping Habits of Rural vs. Urban Canadians

Newspapers effectively reach Canadians with eight in ten reading in print or online each week. Media planners and advertisers generally target urban Canadians with their...

Claytons Heritage Market: Integrated Inserts

The Challenge: With many retailers offering some grocery products, from drug retailers to mass merchandisers to local fruit and vegetable shops, a local grocery...

Grand & Toy: Targeting Business-to-Business

The Challenge: To highlight that Grand & Toy is helping businesses become more environmentally responsible. The Objective: Grand & Toy wanted to demonstrate that it...

Manitoba Home Builders Association: Online, Twitter and Blogs

The Challenge: The Manitoba Home Builders Association was already undertaking (a Best Home competition) the Parade of Homes exhibition twice a year, but they...

University of Manitoba: Newspaper ROP vs. Flyer

The Challenge: Each year, the University of Manitoba creates a Community Report to share the successes of the institution with the local community. It...