Rogers Communications: Targeting the Up-Market

The Challenge: To quickly generate interest and intention to buy Rogers HD over its competition. The Objective: In early December, Rogers determined it would communicate...

Frequency: How Often to Advertise in the Newspaper

What is frequency, how do consumers respond and what about driving sales? These questions are addressed in News Media Canada’s fact sheet on Frequency. News...

New research finds nine out of ten Canadians are reading newspapers

The most recent Newspapers 24/7 research confirms that Canadians are still turning to news media in printed and digital formats. Research from November/December 2021 finds...

Newspapers 24/7: 2019 Edition (PDF and PowerPoint)

Access to digital news platforms has only increased Canadians’ access to news content, and consequently more Canadians than ever are reading newspapers, in print...

New Car Buyers 2016 (Presentation)

Newspaper Media Drive Automotive Sales 2016 What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This...

Community Newspaper Fact Sheet 2014

Community newspapers and their websites are hyper-local. They effectively represent the neighbourhoods they serve. And they are able to target these communities like no...

Local Newspapers: Engaged and Connected (Fact Sheet)

This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising. This...

Newspapers by the Numbers

In 2016, there were 1,158 newspaper titles in Canada that circulated 49.9 million copies per week. The newspaper industry in Canada accounts for $2.3 billion...

Newspapers 24/7: 2019 Edition Overview (Fact Sheet)

Access to digital news platforms has only increased Canadians’ access to news content, and consequently more Canadians than ever are reading newspapers, in print...

New Car Buyers 2016 – Fact Sheet

Newspaper Media Drive Automotive Sales 2016 Seven out of ten new car buyers are reading automotive ads in printed newspapers compared to 16% reading auto ads on social...