Augmented Reality Makes Newspaper Ads Come Alive
A number of Canadian newspapers are incorporating Augmented Reality (AR) technology into their print editions to bring advertising and editorial content to life. Using...
New research finds nine out of ten Canadians are reading newspapers
The most recent Newspapers 24/7 research confirms that Canadians are still turning to news media in printed and digital formats. Research from November/December 2021 finds...
Scotiabank: Newspapers and their Sites
The Challenge: To breakthrough with a Scotiabank message during the competitive RSP season.
The Objective: To be more impactful than ever, both through use of...
Newspapers by the Numbers fact sheet now available
News Media Canada is pleased to share a new 'Newspapers by the Numbers' fact-sheet with members.
This fact sheet provides straightforward visualizations of national and...
New Car Buyers: Boomers – Fact Sheet
Almost three quarters (72%) of Boomers are reading the automotive ads in their printed newspapers. Four in ten Boomers read automotive ads in digital newspapers.
In 2016, Newspapers Canada conducted...
Mount Saint Vincent University: Targeting Teens and their Parents
The Challenge: Mount Saint Vincent University wanted to ensure high school students saw them as an attractive option for post-secondary education—particularly locally.
The Objective: To...
Community Newspapers Drive Results 2017: Engagement and Automotive (Presentation)
The printed community newspaper continues to hold the position of favourite source of local news and information in communities large and small across Canada. ...
Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation
Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...
New industry advertising campaign to support Newspapers 24/7 now available
Great conversations don’t start themselves. Local news is all around us and powers our conversation in all types of settings with reliable stories and...
2016: Newspapers 24/7 – Business Decision Makers (Fact Sheet)
Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...