Preventable.ca: Newspaper Ad Wrap

The Challenge: While preventable injuries are an important topic, they are not top-of-mind. During the summer months, playing it safe is of particular importance...

Newspapers Work for Dealer Advertising

The Challenge: A local car advertiser was using another non-newspaper advertising method with little success. This advertiser wanted to build visits to the dealership. The...

Newspapers Work for Automotive

For automotive, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

2016: Newspapers 24/7 – Overview – Presentation

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...
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Community Newspapers Drive Results – Webinar

In May 2016, Newspapers Canada launched an exciting new research study that explored engagement with community newspapers and the role they play in the...

2016: Newspapers 24/7 – Young Adults – Fact Sheet

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016 and...

Newspapers 24/7: What’s Changed? Business Decision-Makers

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across different devices and by time...

Media and Ad Engagement Research Summary: Newspapers are Engaging

Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others on 11 metrics. Intuitively this makes...

Kenmore Air: A Contest at Launch

The Challenge: American airline Kenmore Air was going to begin flying on a regular basis from Seattle, WA, to Nanaimo, BC. It wanted to...

BC Salmon Facts: Newspapers Help Change Public Perception

The Challenge: Communication of salmon farming has not kept pace with advancements made in the industry. There are pervasive myths and/or a lack of...