Telus: Demonstrating Brand Message
The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording).
The...
Shareable Stats on Newspapers
What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...
Community Newspapers Drive Results 2017: Engagement and Automotive (Presentation)
The printed community newspaper continues to hold the position of favourite source of local news and information in communities large and small across Canada. ...
IBM: Print + Digital Drives to LinkedIN
The Challenge: Due to a lack of investment in information technology over the past 20 years, Canada was ranked 13th out of 16 countries...
How to Get Your Newspaper Ad Noticed
Summary
Exposure to newspaper ads is largely driven by its position in the paper.
Size and colour mainly determine ad noting and brand awareness.
...
Outstanding Newspaper Ads Across Categories
Newspapers ads work, no matter what category of business you are in. Get inspired by viewing a selection of the best ads from travel,...
Jalna: Newspapers Enhance TV
The Challenge: Jalna competes with around 20 other brands in the yogurt category. While most brands compete on taste and creaminess, Jalna is positioned...
Fact Sheets: Why Advertise in Newspapers?
News Media Canada has a variety of fact sheets highlighting the effectiveness of advertising in newspapers.
Click here to browse these downloadable documents that can...
Newspapers Work for Home Appliances and Furniture
For home appliances and furniture, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media...
University of Manitoba: Newspaper ROP vs. Flyer
The Challenge: Each year, the University of Manitoba creates a Community Report to share the successes of the institution with the local community. It...