2019 Government Advertising and Newspapers – Public Notice (Presentation)

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that...

Newspapers by the Numbers

In 2016, there were 1,158 newspaper titles in Canada that circulated 49.9 million copies per week. The newspaper industry in Canada accounts for $2.3 billion...

Mercedes: Targeting Young Professionals

The Challenge: Mercedes-Benz GLK wanted to get noticed by young professionals 35 to 45 during a tough recessionary period. The Objective: To emphasize Mercedes-Benz GLK...

Video: Newspapers Reach All Targets

The 2018 release of Newspapers 24/7 confirms that nine out of ten Canadians (across many different target groups) read newspapers weekly.    

Community Newspapers Drive Results – Fact Sheet

Advertisements for new vehicles in printed community newspapers get noticed. A new study, funded by the Department of Canadian Heritage, explores engagement with printed community...

2017: Newspapers 24/7 – Overview (Fact Sheet)

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

Canadian Tourism Commission: Targeting Canadians

More than 1.3 million Canadians booked a trip after seeing the ads and 15% of those opted to change their vacation from going abroad...

Preventable.ca: Newspaper Ad Wrap

The Challenge: While preventable injuries are an important topic, they are not top-of-mind. During the summer months, playing it safe is of particular importance...

Newspapers 24/7: What’s Changed? Business Decision-Makers

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across different devices and by time...

Newspapers Work for Government

Engaged Citizens Read Newspapers Newspapers work for government. Information conducted research that shows 86% of registered voters read newspapers in print or online. Other key...