Newspapers Work for Health and Personal Care

For health, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

Domestic Vacation Travel in Canada: Fact Sheet

2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada. Domestic...

Nissan Uses Augmented Reality with Print

The Challenge: Nissan wanted to launch its all-new Nissan Altima in an innovative way. The Objective: To break through and stand out from all other...

Proving Newspaper Media Works For Vehicle Advertising

The Challenge: A vehicle advertiser wanted to launch a new and innovative vehicle. This initiative would help it reinvigorate its well-established, high awareness brand. The...

Twenty Tweetable Truths About Newspapers Delivered Digitally (2015)

Twenty Tweetable Truths About Newspapers Delivered Digitally: 20 facts that showcase digital newspaper (website, pdf, apps) vitality in 140 characters or less. To download: PC: Right-click...

ING Direct: Newspapers Work for Financial

The Challenge: ING Direct’s financial services communication had historically focused on high-interest savings accounts. It had successfully delivered its message using its long-time spokesperson...

Scotiabank: Newspapers and their Sites

The Challenge: To breakthrough with a Scotiabank message during the competitive RSP season. The Objective: To be more impactful than ever, both through use of...

Presentation: Newspapers 24/7: 2018 Edition (PDF and PowerPoint)

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year, our Newspapers 24/7 research finds...
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Video: National Newspaper Week 2018: Who you gonna trust? Newspapers!

It's a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...

Newspapers Work for Home Appliances and Furniture

For home appliances and furniture, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media...