Bosch: Targeting the Affluent and Boomers

The Challenge: To reposition Bosch from a premium dishwasher company to an entire kitchen solution. The Objective: To build an upscale kitchen, either to have...

Outstanding Newspaper Ads Across Categories

Newspapers ads work, no matter what category of business you are in. Get inspired by viewing a selection of the best ads from travel,...

Newspapers are the #OriginalSocialMedia (Presentation)

Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the central pulse of information about...

Community Newspaper Fact Sheet 2014

Community newspapers and their websites are hyper-local. They effectively represent the neighbourhoods they serve. And they are able to target these communities like no...

Webinar: Local Newspapers: Trusted and True

News Media Canada is pleased to release this 2018 research study, Local Newspapers: Trusted and True, produced with the financial support of the Government...

Frequency: How Often to Advertise in the Newspaper

What is frequency, how do consumers respond and what about driving sales? These questions are addressed in News Media Canada’s fact sheet on Frequency. News...

Community Newspapers Drive Results – Webinar

In May 2016, Newspapers Canada launched an exciting new research study that explored engagement with community newspapers and the role they play in the...

Newspapers 24/7: 2018 Edition (PDF and PowerPoint)

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year, our Newspapers 24/7 research finds...

Newspapers Drive Purchase Decisions

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper (print + digital) impact vs....

Nova Scotia Power: Targeting Local

The Challenge: Nova Scotia Power’s focus is on effectively delivering a message to the local community by creating a breakthrough campaign that will cut...