New Car Buyers 2016 (Presentation)
Newspaper Media Drive Automotive Sales 2016
What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This...
Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation
Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...
WIND Mobile: Newspapers Work for Launches
The Challenge: A new and unknown player, WIND Mobile, owned by Globalive Holdings, was launching into the wireless carrier marketplace in Canada. It needed...
Newspapers Work with Outdoor
Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase.
Awareness...
Fact Sheet: Trust in News Media
Canadian consumers are more comfortable with levels of truth and accuracy in traditional media versus digital media, a recent study finds.
According to Advertising Standards...
Video: The Canadian Newspaper
The inexpensive, must-have, hand-held device for 2011. It has panoramic display and 24 hour battery life. The Canadian Newspaper. Trusted. Connected. Targeted. This video...
Augmented Reality Makes Newspaper Ads Come Alive
A number of Canadian newspapers are incorporating Augmented Reality (AR) technology into their print editions to bring advertising and editorial content to life. Using...
Touch of Gold: Newspapers Work for Local Retail
When the creative and media work together, there is a synergy that is untouchable. We were thrilled with the results of this newspaper-driven campaign.
The...
Video: National Newspaper Week 2018: Who you gonna trust? Newspapers!
It's a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...
Trust In News Media (Presentation)
As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a...