Newspapers Work with Directories

Newspapers and directories are strong local media that create a presence in the community when used together. Newspapers can help build a businesses brand name,...

2016: Newspapers 24/7 – Young Adults – Fact Sheet

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016 and...

2017: Newspapers 24/7 – Overview (Fact Sheet)

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

Canadian Tire Jumpstart: Connecting locally

The Challenge: One in three Canadian families cannot afford to enroll their children in sport and recreation activities because of financial barriers. Canadian Tire...

The Impact of Colour

Does colour in newspaper ads work?  Industry research confirms what most of us already know … colour has a significant impact on newspaper ad...

Ad Examples: Using Newspapers Strategically

This compelling video showcases a variety of examples of the power of Canadian newspaper advertisements. Each ad ran in Canada over the past year...

Newspapers by the Numbers

In 2016, there were 1,158 newspaper titles in Canada that circulated 49.9 million copies per week. The newspaper industry in Canada accounts for $2.3 billion...

Tweetable Truths About Newspapers

This updated fact sheet showcases ten facts that highlight key research stats on newspapers, in 140 characters or less! Each “tweetable truth” features research support...

Newspapers Work for Frequency: Presentation

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too little exposure and the advertising...

Snapshot 2021 fact sheet now available

News Media Canada has produced a new fact sheet highlighting the Snapshot 2021 circulation report results. Every week more than 33 million daily and...