Ten Tweetable Truths 2021 presentation now available

Did you know that Canadians tend to give newspapers their full attention when reading, while with other types of...

2019 PRESENTATION: Government has a duty to inform Canadians about its programs (PDF)

Government has a duty to inform Canadians about its programs, services, policies and decisions.  Publishing public notices in newspapers is...

2019 Research: Local Newspapers: Engaged and Connected (Presentation)

This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective...

Newspapers 24/7: 2019 Edition (PDF and PowerPoint)

Access to digital news platforms has only increased Canadians’ access to news content, and consequently more Canadians than ever...

2019 Government Advertising and Newspapers – Public Notice (Presentation)

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many...

Local Newspapers: Trusted and True presentation (PDF and PowerPoint)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local...

Newspapers 24/7: 2018 Edition (PDF and PowerPoint)

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year,...

Newspaper Media Drive Vehicle Sales 2017 (Presentation)

Newspaper Media Drive Automotive Sales 2017 Consumers navigating the automotive purchase process in today’s world are presented with an increasing...

Newspapers 24/7: 2017 Edition (Presentation)

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent...

Community Newspapers Drive Results 2017: Engagement and Automotive (Presentation)

The printed community newspaper continues to hold the position of favourite source of local news and information in communities...