Community Newspapers Drive Results (Presentation)

The printed community newspaper is the favourite source of local news and information.  A new research study, funded by...

Community Newspapers Drive Results 2017: Engagement and Automotive (Presentation)

The printed community newspaper continues to hold the position of favourite source of local news and information in communities...

Newspapers 24/7: 2017 Edition (Presentation)

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent...

Trust In News Media (Presentation)

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about...

Newspapers 24/7: 2015 Edition (Presentation)

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across...

Media and Ad Engagement Research Summary: Newspapers are Engaging

Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others...

Newspapers Drive Purchase Decisions – PowerPoint presentation

Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper...

Newspapers 24/7: 2018 Edition (PDF and PowerPoint)

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year,...

New Car Buyers 2016 (Presentation)

Newspaper Media Drive Automotive Sales 2016 What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about...

Local Newspapers: Trusted and True presentation (PDF and PowerPoint)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local...