2019 PRESENTATION: Government has a duty to inform Canadians about its programs (PDF)
Government has a duty to inform Canadians about its programs, services, policies and decisions.Â
Publishing public notices in newspapers is...
Local Newspapers: Trusted and True presentation (PDF and PowerPoint)
Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local...
Newspapers 24/7: 2015 Edition (Presentation)
Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across...
New ‘Local Matters’ presentation now available
Local journalism is vital to our democracy and keeps communities informed and connected. In this era of fake news,...
Newspapers are the #OriginalSocialMedia (Presentation)
Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the...
2019 Research: Local Newspapers: Engaged and Connected (Presentation)
This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective...
Newspapers 24/7: 2017 Edition (Presentation)
News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent...
5 Things You Thought You Knew About Community Newspapers
Think you know everything about community newspapers? Think again.
This presentation, based on research conducted in 2016 by Totum Research...
New Car Buyers 2016 (Presentation)
Newspaper Media Drive Automotive Sales 2016
What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about...