Media and Ad Engagement Research Summary: Newspapers are Engaging

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Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others on 11 metrics.

Intuitively this makes sense. When reading with a newspaper, Canadians give it their full attention. This compares with other media where attention is fractured. Ad engagement for print newspapers is almost 5 times higher than average. There are lots of places Canadians do not want advertising whereas in print newspapers, it is expected to be there—it is part of the content. Newspaper websites also dominate in both media and ad engagement.

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