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Ad Effectiveness

Research shows mobile advertising is booming

One of the golden rules of advertising is that money follows eyeballs. And since people are looking at their smartphones pretty much all the...

How U.S. advertising spending aligns with media consumption

An old advertising adage says that “money follows eyeballs”, meaning that advertising spending will follow wherever consumers focus their attention or spend their time....

Study: Newspaper advertising most trusted by consumers

Trust in advertising is a hot topic these days. Based on recent research, Canadians trust newspaper ads, in both print and digital formats, more than any...
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Canada ranks third globally for ad blocking

Last year, Canada ranked third globally for ad blocking, with 15% of online display ads being blocked by desktop and mobile users.  Top reasons...

2017: Newspapers 24/7 – Overview – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

2017: Newspapers 24/7 – Millennials – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

2017: Newspapers 24/7 – Presentation

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

Vehicle ads in newspapers get read

New research from News Media Canada on the role of newspapers in the automotive path-to-purchase finds that printed community newspaper readers actually notice the...

Fact Sheet: Newspapers facilitate the automotive path-to-purchase process

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.  Newspapers continue...

Ten new ‘Tweetable Truths’ about newspapers

This updated fact sheet showcases ten facts that highlight key research stats on newspapers, in 140 characters or less! Each “tweetable truth” features research support...