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Consumers are 50% more likely to engage with advertising encountered in...

The “Context matters” research study, from Newsworks in the United Kingdom, investigates the effect of context on brain responses to identical ads. The research shows...

Print engagement campaign increases print and digital subscriptions

Following the trend many newspapers have seen over the past few years, Montreal’s Le Devoir weekly and Saturday print newspaper subscriptions were dropping at a rate of 3-4% every...

Local Newspapers: Engaged and Connected (Fact Sheet)

This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising. This...

2019 Research: Local Newspapers: Engaged and Connected (Presentation)

This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising. This...

Quality online environments help advertiser engagement

New research from Newsworks and GroupM reveals that quality online environments, such as those created by news organizations, have a positive impact on multiple...

Toronto Star appoints new position of Senior Manager, Newsroom Audience Engagement

Robin Honderich has been named as the Toronto Star's new Senior Manager, Newsroom Audience Engagement, effective August 1, 2017. According to a staff memo, published...

Fact Sheet: Engagement in community newspapers continues to be strong

Research recently released from News Media Canada confirms that Canadians are engaged with the community newspapers, in print and digital formats.  Engagement is essential...

Community Newspapers Drive Results 24/7 – Fact Sheet

Printed community newspaper readers are engaged with newspaper content across all platforms.  In fact, 42% of them read newspapers in print, on their desktops/laptops,...

Community Newspapers Drive Results – Fact Sheet

Advertisements for new vehicles in printed community newspapers get noticed. A new study, funded by the Department of Canadian Heritage, explores engagement with printed community...

Community Newspapers Drive Results (Presentation)

The printed community newspaper is the favourite source of local news and information.  A new research study, funded by Canadian Heritage, explores engagement with...