Advertisements for new vehicles in printed community newspapers get noticed.
A new study, funded by the Department of Canadian Heritage, explores engagement with printed community newspapers in Canada as well as the key role they play in the automotive path-to-purchase.
This research underscores the invaluable role that printed community newspapers play in shaping consumer decisions when it comes to purchasing a new car or truck. For example, newspapers are the most influential media across all three stages of the purchasing process.
This fact sheet highlights key engagement metrics as well as the automotive purchase cycle.
For more information, contact Kelly Levson, Director of Marketing and Research, at firstname.lastname@example.org.
This project was produced with the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage. The content of this study represents the opinions of the authors and does not necessarily represent the policies or the views of the Department of Canadian Heritage or the Government of Canada.