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Newspaper ads drive action, research shows

New research from News Media Canada indicates that newspaper print ads drive consumer awareness of new products, visits to stores, and purchases. Digital ads, by...

Fact Sheet: Newspaper Media Drive Automotive Sales

Research released in 2017 by News Media Canada finds that newspapers, in print and digital platforms, are highly influential when it comes to vehicle...

One in five new vehicle buyers does not use the Internet

In a recent survey of 2,400 Canadians it was revealed that one in five new vehicle buyers does not use the Internet at any stage of...

Fact Sheet: Community ‘newspapers drive results’ in automotive path-to-purchase

Newspapers are a key influence in the new vehicle path-to-purchase, according to recent research with 2,400 adults across the country.  New vehicle purchasers are...

Newspapers help facilitate automotive path-to-purchase

In a recent survey of more than 2,400 Canadians, newspapers were rated useful for finding specific automotive pricing/financing offers, specific vehicle information and reviews. ...

Newspapers play key role in influencing new car buyers

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.   Newspapers continue...

New Vehicle Buyers access newspaper content across all platforms

Recent research from News Media Canada examines media habits of new vehicle buyers (in the past two years) and the influence of newspapers in...

Community newspaper readers are engaged: presentation

The printed community newspaper continues to hold the position of favourite source of local news and information in communities large and small across Canada. ...

Vehicle ads in newspapers get read

New research from News Media Canada on the role of newspapers in the automotive path-to-purchase finds that printed community newspaper readers actually notice the...

Fact Sheet: Newspapers facilitate the automotive path-to-purchase process

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.  Newspapers continue...