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Printed community newspaper readers are engaged

The primary goal of advertising is to reach a defined audience in order to impact behaviour and influence potential customers. Media engagement levels indicate that...

Printed community newspaper readers love local news

The printed community newspaper is by far the favourite source of local news and information in communities large and small across Canada. Time spent with...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention in order to read. This...
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Community Newspapers Drive Results – Webinar

In May 2016, Newspapers Canada launched an exciting new research study that explored engagement with community newspapers and the role they play in the...

Community newspapers are engaging

Engagement is essential to advertising effectiveness. Newspapers are a “lean-in” medium where consumers are actively engaged, physically paying attention in order to read. This...

New Research: Community Newspapers Drive Results 2016

Newspapers Canada is pleased to release new research, funded by Canadian Heritage, that explores engagement with printed community newspapers in Canada as well as...

Community Newspapers Drive Results 24/7 – Fact Sheet

Printed community newspaper readers are engaged with newspaper content across all platforms.  In fact, 42% of them read newspapers in print, on their desktops/laptops,...

Community Newspapers Drive Results – Fact Sheet

Advertisements for new vehicles in printed community newspapers get noticed. A new study, funded by the Department of Canadian Heritage, explores engagement with printed community...

Community Newspapers Drive Results – Presentation

The printed community newspaper is the favourite source of local news and information.  A new research study, funded by Canadian Heritage, explores engagement with...