Fact Sheet: Community ‘newspapers drive results’ in automotive path-to-purchase

Newspapers are a key influence in the new vehicle path-to-purchase, according to recent research with 2,400 adults across the country.  New vehicle purchasers are exposed to thousands of brand and ad messages a day, but mere exposure is not influence.

When asked which media influenced them in the various stages of their path-to-purchase, the top three choices are newspaper, television and other websites.

This fact sheet from the Community Newspapers Drive Results 2017 study provides key research highlights that include the role of Search, the usefulness of newspapers and the media that drive traffic to automotive websites.

Click here to download the fact sheet.