Home Tags Automotive / Car / Vehicle

Automotive / Car / Vehicle

How an integrated media campaign boosted sales with one car manufacturer

For Bob Redinger, president and general manager of Mississauga’s Ready Honda, maintaining the relevance of the company’s marketing efforts has always been top of...

New Presentation: Newspaper Media Drive Automotive Sales

News Media Canada has a new automotive presentation available, designed to accompany the recently released fact sheet that confirms the influential role that newspapers play in...

Newspaper Media Drive Automotive Sales 2017 – Fact Sheet

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, News Media Canada conducted an update to...

Newspaper Media Drive Vehicle Sales 2017 – Presentation

Newspaper Media Drive Automotive Sales 2017 Consumers navigating the automotive purchase process in today’s world are presented with an increasing number of options and media...

How Kia is using Facebook Messenger for automated customer service

One of the major automotive manufacturers is testing the waters with bots for customer service using Facebook Messenger. Have a read this interview with Kia...

New Vehicle Buyers access newspaper content across all platforms

Recent research from News Media Canada examines media habits of new vehicle buyers (in the past two years) and the influence of newspapers in...

Fact Sheet: Newspapers facilitate the automotive path-to-purchase process

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.  Newspapers continue...

Community Newspapers Drive Results 2017 – Automotive Path-to-Purchase Fact Sheet

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.  Newspapers...

Community Newspapers Drive Results 2017 – Engagement Fact Sheet

Time spent with a printed community newspaper is virtually unchanged compared to two years ago although time spent with digital papers has increased significantly. ...

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...