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Fact Sheet: Newspapers facilitate the automotive path-to-purchase process

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.  Newspapers continue...

Community Newspapers Drive Results 2017 – Automotive Path-to-Purchase Fact Sheet

Seven out of ten community newspaper readers report that they read or look at the automotive ads that appear in their printed paper.  Newspapers...

Community Newspapers Drive Results 2017 – Engagement Fact Sheet

Time spent with a printed community newspaper is virtually unchanged compared to two years ago although time spent with digital papers has increased significantly. ...

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...

Community newspapers influential in the automotive path-to-purchase

Data from the 2016 study Community Newspapers Drive Results confirms that newspapers and their websites are a key media influence when consumers are in...

Newspapers drive Boomers to automotive dealers

Light vehicle sales hit record levels in 2016, led by a shift in consumer demand for light trucks (SUVs and pickup trucks). The seventh...

Community newspapers drive results

Research proves that community newspaper readers notice the vehicle ads in their paper. Automotive ads in newspapers are also influential throughout all stages of the...

Newspapers influence auto purchase decisions

Recent research from Newspapers Canada sheds light on the role that printed community newspapers play in automotive purchase decision making. When study participants were asked...

Readers of community newspapers look at auto ads

Printed newspapers are a key driver in the automotive decision-making process. Seven out of ten community newspaper readers report that they read or look at...

Shareable Stats on Newspapers

What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...