Tag: Automotive / Car / Vehicle
Two-thirds of Millennials read automotive ads
In today’s world, consumers navigating the automotive purchase process have an increasing number of options and media influences.
Research shows newspapers can be effective at...
Community Newspapers Drive Results – Webinar
In May 2016, Newspapers Canada launched an exciting new research study that explored engagement with community newspapers and the role they play in the...
Newspaper media drive automotive sales
What media sources influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This Automotive Research study was...
New car buyers are dedicated newspaper readers
Recent research from Newspapers Canada shows that newspapers, in any format, are the most impactful medium at all stages of the automotive path to...
DesRosiers releases May 2016 Canadian Vehicle Sales Data
For the first month since December 2015, light vehicle sales in Canada dropped when looking at year-over-year comparisons. The 1.5 percent decline from 197,937...
5 Things You Thought You Knew About Community Newspapers
Think you know everything about community newspapers? Think again.
This presentation, based on research conducted in 2016 by Totum Research for Newspapers Canada, highlights five...
Nine in ten new car buyers read newspapers
New vehicle purchasers are dedicated newspaper readers across all platforms. Nine in ten new car buyers read newspaper content in print, on their desktop/laptop, on...
New automotive research from Newspapers Canada
Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, Newspapers Canada conducted an update to previous...
New Car Buyers 2016 (Presentation)
Newspaper Media Drive Automotive Sales 2016
What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This...
New Car Buyers 2016 – Fact Sheet
Newspaper Media Drive Automotive Sales 2016
Seven out of ten new car buyers are reading automotive ads in printed newspapers compared to 16% reading auto ads on social...