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New car buyers are dedicated newspaper readers

Recent research from Newspapers Canada shows that newspapers, in any format, are the most impactful medium at all stages of the automotive path to...

DesRosiers releases May 2016 Canadian Vehicle Sales Data

For the first month since December 2015, light vehicle sales in Canada dropped when looking at year-over-year comparisons. The 1.5 percent decline from 197,937...

5 Things You Thought You Knew About Community Newspapers

Think you know everything about community newspapers? Think again. This presentation, based on research conducted in 2016 by Totum Research for Newspapers Canada, highlights five...

Nine in ten new car buyers read newspapers

New vehicle purchasers are dedicated newspaper readers across all platforms. Nine in ten new car buyers read newspaper content in print, on their desktop/laptop, on...

New automotive research from Newspapers Canada

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, Newspapers Canada conducted an update to previous...

New Car Buyers 2016 – Presentation

Newspaper Media Drive Automotive Sales 2016 What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about the market in Canada. This...

New Car Buyers 2016 – Fact Sheet

Newspaper Media Drive Automotive Sales 2016 Seven out of ten new car buyers are reading automotive ads in printed newspapers compared to 16% reading auto ads on social...

New Car Buyers 2016: Millennials – Fact Sheet

Two thirds (65%) of Millennials are reading the automotive ads in their printed newspapers. 37% of Millennials read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted an update...

New Car Buyers: Boomers – Fact Sheet

Almost three quarters (72%) of Boomers are reading the automotive ads in their printed newspapers. Four in ten Boomers read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted...

2016: Newspapers 24/7 – New Car Buyers – Fact Sheet

This fact sheet provides an overview of the results for new car buyers who are dedicated newspaper readers across all platforms.  Nine in ten new...