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Nissan Uses Augmented Reality with Print

The Challenge: Nissan wanted to launch its all-new Nissan Altima in an innovative way. The Objective: To break through and stand out from all other...

Mercedes: Targeting Young Professionals

The Challenge: Mercedes-Benz GLK wanted to get noticed by young professionals 35 to 45 during a tough recessionary period. The Objective: To emphasize Mercedes-Benz GLK...

Mitsubishi: Demonstrating the power of frequency

In this Mitsubishi case study, newspapers were chosen as the key media to deliver the ad campaign, with the objective of reaching a broad...

Subaru: Changing Perception

The Challenge: The Subaru Forester was launched using visuals of sumo wrestlers in a water fight. While it delivered the message and market share...

Shopping Habits of Rural vs. Urban Study – PowerPoint Presentation

Newspapers effectively reach Canadians with 8 in 10 reading in print or online each week. Media planners and advertisers generally target urban Canadians with...

Shopping Habits of Rural vs. Urban Canadians

Newspapers effectively reach Canadians with eight in ten reading in print or online each week. Media planners and advertisers generally target urban Canadians with their...