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Readership

New video shows that newspapers reach all target groups

Another new video from News Media Canada highlights results from 2018 research and how readership varies by demographic target groups, like Boomers, Millennials and adults in higher income...

Newspaper readership varies by platform

A new video from News Media Canada highlights results from 2018 research about how newspaper readership varies by platform. This year's results found that nine out of ten Canadians...

Newspaper readership varies by platform

New research from News Media Canada confirms that 88% of Canadians read a newspaper on any platform (print/digital) each week.  A new fact sheet...

Adults in households earning $100K+ are ‘strong readers’

Newspapers 24/7 research finds that over the course of a week 91% of adults in households with annual incomes over $100,000 read newspapers across print and digital...

Vividata releases Spring 2018 study on cross-media and consumer behaviours

Vividata, (vividata.ca) Canada’s authoritative source for cross-media insights and consumer behaviour, today released their latest findings.  Surveying 42,604 Canadians (aged 12+) from January 2017...

Newspaper Media Drive Automotive Sales 2017 – Fact Sheet

Vehicle advertisers need to know the facts about the market in Canada. To provide this necessary insight, News Media Canada conducted an update to...

Newspaper Media Drive Vehicle Sales 2017 – Presentation

Newspaper Media Drive Automotive Sales 2017 Consumers navigating the automotive purchase process in today’s world are presented with an increasing number of options and media...

Newspaper readership strong, stable across all platforms

News Media Canada continues to measure newspaper readership across different platforms and by time of day. Total newspaper readership in Canada is strong and stable with...

New research from Vividata examines how different generations interact with news...

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which examines how different generations of Canadians interact with news media. One key takeaway...

2017: Newspapers 24/7 – Overview – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...