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Readership

Vividata & Ipsos announce a new partnership

Vividata has announced that its next-generation cross-media audience measurement and consumer study will be built with its new core measurement partner, Ipsos. This important...

Newspapers don’t have a readership problem

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year, our Newspapers 24/7 research finds that about nine out...

Vividata releases more new information on Canadian newspaper readership

Vividata, Canada’s leading cross-media and consumer behaviour research firm, today released their latest findings. Surveying 43,014 Canadians (aged 14+) from July 2017 through to...

Vividata releases new ‘trust in news’ study

In the era of ‘fake news’, news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information. In response, many Canadians turn to...

Vividata’s Summer 2018 Study delves into how Canadians are accessing content...

Vividata, (vividata.ca) Canada’s leading cross-media and consumer behaviour, today released their latest findings. Surveying 42,739 Canadians (aged 14+) from April 2017 through to March...

New video shows that newspapers reach all target groups

Another new video from News Media Canada highlights results from 2018 research and how readership varies by demographic target groups, like Boomers, Millennials and adults in higher income...

Newspaper readership varies by platform

A new video from News Media Canada highlights results from 2018 research about how newspaper readership varies by platform. This year's results found that nine out of ten Canadians...

Newspaper readership varies by platform

New research from News Media Canada confirms that 88% of Canadians read a newspaper on any platform (print/digital) each week.  A new fact sheet...

Adults in households earning $100K+ are ‘strong readers’

Newspapers 24/7 research finds that over the course of a week 91% of adults in households with annual incomes over $100,000 read newspapers across print and digital...

Vividata releases Spring 2018 study on cross-media and consumer behaviours

Vividata, (vividata.ca) Canada’s authoritative source for cross-media insights and consumer behaviour, today released their latest findings.  Surveying 42,604 Canadians (aged 12+) from January 2017...