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Digital reading habit fuels newspaper readership: Research

News Media Canada has measured print and digital readership since 2012, and as digital reading increases, so does overall readership of newspaper content.  In...

Canadians’ trust in news remains stable, research shows

Canadian data from the Reuters Digital News Report show that Canadians’ trust in news remains relatively stable compared to pre-pandemic data.  Almost half (45%) of...

Cross-platform readership consistent across generations, research shows

Data from the 2021 Spring Vividata study (released May 12, 2021) confirms consistent print/digital cross-platform reading habits across generations. In the major markets measured,...

Millennials read newspapers!

Recent research confirms that 90% of Millennials read newspapers in print or digital formats. News Media Canada has developed house ads that allow publishers to share...

Newspapers holding strong, new Vividata report says

New survey research released by Vividata indicates newspapers continue to reach nearly 70 per cent of Canadians, which marks little overall change from the...

Millennials turn to traditional media to supplement digital content

New research from MTM’s latest report finds that traditional media still plays a big role with Millennials. Specifically, their research finds that Millennials are supplementing...

Local information is the main reason for reading community newspapers

Nine in ten (89%) print readers read for local information including local news, editorial, sports, entertainment, events, crime features and obituaries.  Advertising is the...

Community newspaper readership stronger in smaller markets: Vividata

Data from Vividata’s most recent survey (Spring 2020) confirms that weekly readership of community newspapers is stronger in smaller markets (under 100,000 population). And as...

Canadians continue to flock to news and information websites: research

Based on the most recent blog post from Bryan Segal at Comscore, the News/Information category continues to dominate digital behaviour. The most recent data...

Digital consumption of news and information continues to rise in Canada

In a recent blog post, Bryan Segal of Comscore examines the news/information digital growth in Canada. “It is amazing to see the category growth over the past...