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Latest report from Vividata shows readership for news content holds firm

Results Vividata released the results of their Fall 2021 Canadian consumer survey late last week shows that seven out of 10 Canadian adults catch...

Trusted local information drives newspaper readership

Newspapers are a highly valued and essential part of Canadian culture, communities, and democracy, providing fact-based credible reporting that Canadians can trust and feel...

Research shows ‘how’ and ‘why’ consumers access news on social media

The news environment on social media continues to change, along with the motivation for accessing news on social platforms.   Research from the 2021 Digital News...

Local information continues to drive newspaper readership

Canadians in markets large and small across the country continue to read and rely on newspapers to bring them local information. It has never been...

Digital reading habit fuels newspaper readership: Research

News Media Canada has measured print and digital readership since 2012, and as digital reading increases, so does overall readership of newspaper content.  In...

Canadians’ trust in news remains stable, research shows

Canadian data from the Reuters Digital News Report show that Canadians’ trust in news remains relatively stable compared to pre-pandemic data.  Almost half (45%) of...

Cross-platform readership consistent across generations, research shows

Data from the 2021 Spring Vividata study (released May 12, 2021) confirms consistent print/digital cross-platform reading habits across generations. In the major markets measured,...

Millennials read newspapers!

Recent research confirms that 90% of Millennials read newspapers in print or digital formats. News Media Canada has developed house ads that allow publishers to share...

Newspapers holding strong, new Vividata report says

New survey research released by Vividata indicates newspapers continue to reach nearly 70 per cent of Canadians, which marks little overall change from the...

Millennials turn to traditional media to supplement digital content

New research from MTM’s latest report finds that traditional media still plays a big role with Millennials. Specifically, their research finds that Millennials are supplementing...