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Readership

Newspaper readership strong, stable across all platforms

News Media Canada continues to measure newspaper readership across different platforms and by time of day. Total newspaper readership in Canada is strong and stable with...

New research from Vividata examines how different generations interact with news...

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which examines how different generations of Canadians interact with news media. One key takeaway...

2017: Newspapers 24/7 – Overview – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

2017: Newspapers 24/7 – Millennials – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

2017: Newspapers 24/7 – Presentation

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

How is your publication celebrating Canada 150?

The story of Canada, since even before Confederation, has been told through newspapers. This year, to mark Canada's sesquicentennial anniversary, many of our members have...

Three in ten adults read newspaper content in print and digital

More Canadians are embracing technology to read newspaper content, and they are doing this while still reading in print. Three out of ten adults (30...

Vividata releases latest numbers on print and digital readership

Vividata, Canada’s authoritative cross-platform study of media readership, released new research, which confirms that readership levels are consistent with past findings, and it also...

Community newspaper readers are engaged: presentation

The printed community newspaper continues to hold the position of favourite source of local news and information in communities large and small across Canada. ...

Community newspaper readers are multi-platform readers

Print remains the primary medium for community newspaper readers, although they choose a combination of print and digital platforms to access newspaper content.  More...