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Boomers are among the strongest newspaper readers

The Newspapers 24/7 research provides insight on newspaper reading habits, by platform and by time of day. The rise of digital platforms (phone, tablet,...

Promote Newspapers 24/7 on your social media channels

Now that we know that nine of out ten Canadians read community or daily newspapers each week, let's share the story! To help, News Media...

Research shows time spent with media in Canada is almost 10...

eMarketer’s report on Time Spent with Media 2019 finds that Canadians spend almost the same amount of time with traditional and digital media.  Total time spent daily...

Newspaper reading happens throughout the day

The Newspapers 24/7 study not only examines readership by platform, it also looks at key readership times throughout the day.  Newspaper reading varies at different times...

Younger Canadians read newspapers, almost as much as Boomers

When asked about their newspaper reading habits Millennials confirm their preference for reading newspaper content on their phones. About 88% of Millennials, representing about a...

Research shows Canadians frequent news outlets daily

Research from Vividata and Kantar finds that 48% of Canadian news audiences catch up on news several times a day using various sources. Another...

Stop the presses: Canadian newspaper readership at an all-time high

Seventh annual Newspapers 24/7 Report confirms that 88% of Canadians read newspapers every week - the highest number since the study began in 2012 In...

Vividata releases Spring 2019 research

Vividata’s Spring 2019 Study is now available; providing behavioural insights on 43,266 consumers across Canada from January 2018 through to December 2018. A copy of our Press Release can be found here. For...

What is “Readers per Copy” and how can you calculate it?

Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or the previous ComBase survey) by...

Vividata study: Print remains the dominant platform for audiences

Vividata, Canada’s leading cross-media and consumer behaviour research firm, has released its latest findings on Canadian consumer and cross-media research. The recently released 2019 Winter...