Tag: Readership
Newspaper reading happens throughout the day
The Newspapers 24/7 study not only examines readership by platform, it also looks at key readership times throughout the day. Newspaper reading varies at different times...
Younger Canadians read newspapers, almost as much as Boomers
When asked about their newspaper reading habits Millennials confirm their preference for reading newspaper content on their phones.
About 88% of Millennials, representing about a...
Research shows Canadians frequent news outlets daily
Research from Vividata and Kantar finds that 48% of Canadian news audiences catch up on news several times a day using various sources. Another...
Stop the presses: Canadian newspaper readership at an all-time high
Seventh annual Newspapers 24/7 Report confirms that 88% of Canadians read newspapers every week - the highest number since the study began in 2012
In...
Vividata releases Spring 2019 research
Vividata’s Spring 2019 Study is now available; providing behavioural insights on 43,266 consumers across Canada from January 2018 through to December 2018. A copy of our Press Release can be found here.
For...
What is “Readers per Copy” and how can you calculate it?
Readers per Copy (RPC) is calculated by dividing the total publication audience/readership (collected with a readership survey like Vividata or the previous ComBase survey) by...
Vividata study: Print remains the dominant platform for audiences
Vividata, Canada’s leading cross-media and consumer behaviour research firm, has released its latest findings on Canadian consumer and cross-media research.
The recently released 2019 Winter...
Always On: Media usage amounts to more than 10 hours per...
It's no secret that people spend a lot of time with their smartphones and other electronic gadgets these days. How much time that actually...
The Power of Printed Newspapers: A study from the Alberta Weekly...
Media habits differ between major urban centres and non-urban communities, and this is no different in Alberta. In July 2018 the AWNA commissioned research to understand...
Vividata & Ipsos announce a new partnership
Vividata has announced that its next-generation cross-media audience measurement and consumer study will be built with its new core measurement partner, Ipsos. This important...