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Vividata study: Print remains the dominant platform for audiences

Vividata, Canada’s leading cross-media and consumer behaviour research firm, has released its latest findings on Canadian consumer and cross-media research. The recently released 2019 Winter...

Always On: Media usage amounts to more than 10 hours per...

It's no secret that people spend a lot of time with their smartphones and other electronic gadgets these days. How much time that actually...

The Power of Printed Newspapers: A study from the Alberta Weekly...

Media habits differ between major urban centres and non-urban communities, and this is no different in Alberta. In July 2018 the AWNA commissioned research to understand...

Vividata & Ipsos announce a new partnership

Vividata has announced that its next-generation cross-media audience measurement and consumer study will be built with its new core measurement partner, Ipsos. This important...

Newspapers don’t have a readership problem

Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem. Year after year, our Newspapers 24/7 research finds that about nine out...

Vividata releases more new information on Canadian newspaper readership

Vividata, Canada’s leading cross-media and consumer behaviour research firm, today released their latest findings. Surveying 43,014 Canadians (aged 14+) from July 2017 through to...

Vividata releases new ‘trust in news’ study

In the era of ‘fake news’, news audiences are increasingly aware of their susceptibility to misinformation, disinformation, and/or mal-information. In response, many Canadians turn to...

Vividata’s Summer 2018 Study delves into how Canadians are accessing content...

Vividata, (vividata.ca) Canada’s leading cross-media and consumer behaviour, today released their latest findings. Surveying 42,739 Canadians (aged 14+) from April 2017 through to March...

New video shows that newspapers reach all target groups

Another new video from News Media Canada highlights results from 2018 research and how readership varies by demographic target groups, like Boomers, Millennials and adults in higher income...

Newspaper readership varies by platform

A new video from News Media Canada highlights results from 2018 research about how newspaper readership varies by platform. This year's results found that nine out of ten Canadians...