Newspapers 24/7: 2019 Edition (PDF and PowerPoint)

Access to digital news platforms has only increased Canadians’ access to news content, and consequently more Canadians than ever...

New Car Buyers 2016 (Presentation)

Newspaper Media Drive Automotive Sales 2016 What media influence vehicle purchases in Canada? Vehicle advertisers want to know the facts about...

5 Things You Thought You Knew About Community Newspapers

Think you know everything about community newspapers? Think again. This presentation, based on research conducted in 2016 by Totum Research...

Community Newspapers Drive Results 2017: Engagement and Automotive (Presentation)

The printed community newspaper continues to hold the position of favourite source of local news and information in communities...

Community Newspapers Drive Results (Presentation)

The printed community newspaper is the favourite source of local news and information.  A new research study, funded by...

2019 Research: Local Newspapers: Engaged and Connected (Presentation)

This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective...

Local Newspapers: Trusted and True presentation (PDF and PowerPoint)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local...

Newspapers Work for Frequency: Presentation

In order to effectively advertise a brand message, advertisers need to reach consumers a number of times (i.e., frequency). Too...

Trust In News Media (Presentation)

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about...

Newspapers 24/7: 2015 Edition (Presentation)

Newspapers Canada undertook a study with a third party research group, Totum Research, to determine overall newspaper readership across...