2019 Government Advertising and Newspapers – Public Notice (Presentation)
The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many...
Newspapers are the #OriginalSocialMedia (Presentation)
Long before there was Facebook, Instagram, LinkedIn and Twitter, there was the printed newspaper. The local newspaper was the...
News Media Canada has resources to help you ‘support local’
Shopping local means money stays in the community and supports local businesses that create local jobs. Shopping local supports schools, community groups,...
Newspaper Media Drive Vehicle Sales 2017 (Presentation)
Newspaper Media Drive Automotive Sales 2017
Consumers navigating the automotive purchase process in today’s world are presented with an increasing...
Newspapers Drive Purchase Decisions – PowerPoint presentation
Research was undertaken with 1,000 Canadians adults online by Totum Research on behalf of Newspapers Canada to understand newspaper...
Media and Ad Engagement Research Summary: Newspapers are Engaging
Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others...
New ‘Local Matters’ presentation now available
Local journalism is vital to our democracy and keeps communities informed and connected. In this era of fake news,...
Newspapers 24/7: 2018 Edition (PDF and PowerPoint)
Contrary to so much of the common rhetoric today, Canadian newspapers do not have a readership problem.
Year after year,...
Champion The Truth: 2021 publishers’ presentation
News Media Canada has created a high-level industry presentation designed to provide audiences with an overview of recent industry...