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2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada.  Domestic vacation travellers are strong newspaper readers, with more than eight out of ten (81%) reached with newspapers over the course of a week.  This PowerPoint prepared by Newspapers Canada provides a profile of domestic vacation travellers along with readership habits and media reliance using research from Vividata. 

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MAC: Click and hold on image. Then click on “Save Link As.”