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New fact sheet highlights that nine in ten readers prefer flyers...

News Media Canada has released a new fact sheet on flyers and inserts, that effectively highlights the industry in 2020, particularly in terms of...

More than three quarters of Canadians use flyers to plan grocery...

On October 21, 2020, Vividata (vividata.ca), Canada’s leading media and consumer research firm released their latest survey results. The Fall 2020 Study provided new data...

No Frills brings back printed flyers after drop in visits

In April 2020, parent company Loblaw announced that it was permanently discontinuing printed flyers at No Frills and the Real Canadian Superstore. Due to...

Changes in flyer reading habits during COVID-19

New research obtained from the Canadian Grocer suggests that a large portion of Canadian shoppers in 2020 are avid readers of print flyers. According to a survey...

New research confirms nearly all shoppers use some form of flyer

According to recent research from BrandSpark International and Metroland Media, nine out of ten Canadian shoppers use some form of flyer or coupon (print or digital) to...

Fact Sheet: Newspapers work for travel in 2017

According to the Conference Board of Canada, travel to and within Canada is expected to grow in 2017 as celebrations for Canada’s 150th birthday...

Community newspaper readers love their flyers

Community newspaper readers like to read print editions for advertising. In a recent study, two thirds (67%) of printed community newspaper readers chose “Flyers/Inserts or...

Metroland survey: Canadians turn to flyers for Black Friday shopping

One in four Canadians plan to shop the sales on Black Friday and Cyber Monday in 2016 according to a new survey from Metroland Media....

Domestic Vacation Travel in Canada: Fact Sheet

2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada. Domestic...

Domestic Vacation Travel in Canada: Presentation

2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada.  Domestic...