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Tag: Affluent / Educated / Decision-Makers

Adults in households earning $100K+ are ‘strong readers’

Newspapers 24/7 research finds that over the course of a week 91% of adults in households with annual incomes over $100,000 read newspapers across print and digital...

Fact Sheet: Newspapers 24/7: 2018 Edition – Newspapers Reach All Target...

Nine of ten Canadians (88%) read a newspaper on any platform each week. Millennials read most on a phone. Boomers prefer to read in...

Fact Sheet: Newspapers 24/7: 2018 Edition

Nine of ten Canadians (88%) read a newspaper on any platform each week. Newspaper access is multi-platform – one-third of adults (34%) read on ALL...

‘Business Decision Makers’ are dedicated newspaper readers

A study conducted by Newspapers Canada found that more than nine out of ten Business Decision Makers (BDMs) read newspaper content in print, on...

Fact Sheet: Newspapers work for travel in 2017

According to the Conference Board of Canada, travel to and within Canada is expected to grow in 2017 as celebrations for Canada’s 150th birthday...

Shareable Stats on Newspapers

What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...

2016: Newspapers 24/7 – Overview – Presentation

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

2016: Newspapers 24/7 – Overview – Fact Sheet

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

2016: Newspapers 24/7 – Business Decision Makers (Fact Sheet)

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

Domestic Vacation Travel in Canada: Presentation

2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada.  Domestic...