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Tag: Affluent / Educated / Decision-Makers

Rogers Communications: Targeting the Up-Market

The Challenge: To quickly generate interest and intention to buy Rogers HD over its competition. The Objective: In early December, Rogers determined it would communicate...

ING Direct: Newspapers Work for Financial

The Challenge: ING Direct’s financial services communication had historically focused on high-interest savings accounts. It had successfully delivered its message using its long-time spokesperson...