Metro: Newspapers Target Local

The Challenge: Metro wanted to re-establish its commitment to quality food. It wanted to stand out from other grocery stores by doing something different...

New Car Buyers 2016 – Fact Sheet

Newspaper Media Drive Automotive Sales 2016 Seven out of ten new car buyers are reading automotive ads in printed newspapers compared to 16% reading auto ads on social...

Flora pro activ: Packaged Goods Connecting with Communities

The Challenge: Flora is a soft margarine in the U.K. that is an alternative to butter and hard margarine. Unilever’s Flora pro-activ is a...

Touch of Gold: Newspapers Work for Local Retail

When the creative and media work together, there is a synergy that is untouchable. We were thrilled with the results of this newspaper-driven campaign. The...

Newspapers Work for Automotive

For automotive, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...

News Media Canada has resources to help you ‘support local’

Shopping local means money stays in the community and supports local businesses that create local jobs. Shopping local supports schools, community groups, and sports programs.  Spending local lets businesses...

2019 Research: Local Newspapers: Engaged and Connected (Presentation)

This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising. This...