Preventable.ca: Newspaper Ad Wrap

The Challenge: While preventable injuries are an important topic, they are not top-of-mind. During the summer months, playing it safe is of particular importance...

Royal Canadian Mint: Newspapers work for government advertising

The Challenge: The Royal Canadian Mint wanted to launch a new generation of one-dollar and two-dollar coins and needed Canadians to accept them. The...

University of Manitoba: Newspaper ROP vs. Flyer

The Challenge: Each year, the University of Manitoba creates a Community Report to share the successes of the institution with the local community. It...

Telus: Demonstrating Brand Message

The Challenge: Telus wanted to showcase to consumers the benefits of its Optik brand service packages for TV and Internet (which allow remote recording). The...

Newspapers by the Numbers fact sheet now available

News Media Canada is pleased to share a new 'Newspapers by the Numbers' fact-sheet with members. This fact sheet provides straightforward visualizations of national and...

2016: Newspapers 24/7 – Boomers – Fact Sheet

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

Newspapers Work with Outdoor

Newspapers can name selected stores and price points while outdoor can be selected near retail stores to present a reminder ad right before purchase. Awareness...

IBM: Print + Digital Drives to LinkedIN

The Challenge: Due to a lack of investment in information technology over the past 20 years, Canada was ranked 13th out of 16 countries...

‘Local Matters’ fact sheet available to download

Local news continues to be a driving force for newspaper engagement, readers, and advertisers. Download the new Local Matters fact sheet highlighting the importance of all things...

Corona: Newspapers in Print and Online

The Challenge: Corona Extra and Corona Light wanted to stand out from all other beers and build maximum awareness at the beginning of the...