Newspapers Work for Automotive
For automotive, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Champion The Truth: 2021 publishers’ presentation
News Media Canada has created a high-level industry presentation designed to provide audiences with an overview of recent industry research. Publishers can use this...
Community Newspapers Drive Results – Webinar
In May 2016, Newspapers Canada launched an exciting new research study that explored engagement with community newspapers and the role they play in the...
2016: Newspapers 24/7 – Young Adults – Fact Sheet
Newspapers Canada continues to research newspaper readership across different platforms
and by time of day. The most recent research was conducted in January 2016 and...
Newspapers Work for Health and Personal Care
For health, Canadians look to newspapers. Newspapers Canada enlisted Totum Research to undertake a study with Canadians to understand their media habits. In particular,...
Nissan Uses Augmented Reality with Print
Newspapers Canada launches its first video overview of an advertising case study. This latest case study is particularly suited to video as it shows...
ING Direct: Newspapers Work for Financial
The Challenge: ING Direct’s financial services communication had historically focused on high-interest savings accounts. It had successfully delivered its message using its long-time spokesperson...
Media and Ad Engagement Research Summary: Newspapers are Engaging
Newspapers are engaging! Print newspapers are the most engaging medium both for editorial and advertising, beating out all others on 11 metrics.
Intuitively this makes...
Ad Examples: Using Newspapers Strategically
This compelling video showcases a variety of examples of the power of Canadian newspaper advertisements. Each ad ran in Canada over the past year...
2019 Government Advertising and Newspapers – Public Notice (Presentation)
The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that...