Newspapers Drive Vehicle Sales: Infographic

Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This infographic is designed as...

2016: Newspapers 24/7 – Business Decision Makers (Fact Sheet)

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

Nova Scotia Power: Targeting Local

The Challenge: Nova Scotia Power’s focus is on effectively delivering a message to the local community by creating a breakthrough campaign that will cut...

Domestic Vacation Travel in Canada: Fact Sheet

2016 could be the year of the Canadian “staycation” with predictions of growth in domestic overnight travel by the Conference Board of Canada. Domestic...

Community Newspapers Drive Results (Presentation)

The printed community newspaper is the favourite source of local news and information.  A new research study, funded by Canadian Heritage, explores engagement with...

2016: Newspapers 24/7 – New Car Buyers – Fact Sheet

This fact sheet provides an overview of the results for new car buyers who are dedicated newspaper readers across all platforms.  Nine in ten new...

2017: Newspapers 24/7 – Millennials – Fact Sheet

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

2016: Newspapers 24/7 – Young Adults – Fact Sheet

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016 and...

New Car Buyers 2016: Millennials – Fact Sheet

Two thirds (65%) of Millennials are reading the automotive ads in their printed newspapers. 37% of Millennials read automotive ads in digital newspapers. In 2016, Newspapers Canada conducted an update...

2019 Research: Local Newspapers: Engaged and Connected (Presentation)

This 2019 research, funded by the Department of Canadian Heritage, finds that print newspaper ads are the most effective and engaging form of advertising. This...