Shareable Stats on Newspapers

What was the state of newspaper advertising revenue in 2015? Do readers trust the advertising they see in newspapers? And what kind of effectiveness do newspapers...

Rogers Communications: Targeting the Up-Market

The Challenge: To quickly generate interest and intention to buy Rogers HD over its competition. The Objective: In early December, Rogers determined it would communicate...

Newspapers Work for Public Notices

Open and transparent communication from government to Canadians is vital and the proper dissemination of public notices assures that the public is informed about...

Community Newspapers Drive Results 2017: Engagement and Automotive (Presentation)

The printed community newspaper continues to hold the position of favourite source of local news and information in communities large and small across Canada. ...

Connecting to Canadians with Community Newspapers

Three quarters of Canadians (73%) in non-urban centres read a community newspaper according to the 2013 study, Connecting to Canadians with Community Newspapers. The survey...

2017: Newspapers 24/7 – Overview (Fact Sheet)

News Media Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January...

Community Newspapers Drive Results – Fact Sheet

Advertisements for new vehicles in printed community newspapers get noticed. A new study, funded by the Department of Canadian Heritage, explores engagement with printed community...

2016: Newspapers 24/7 – Overview – Fact Sheet

Newspapers Canada continues to research newspaper readership across different platforms and by time of day. The most recent research was conducted in January 2016...

Newspaper Media Drive Vehicle Sales

This two-page summary showcases the power of automotive advertising in newspapers in print and online. Printed and digital newspapers are the strongest media at all stages...

Local Newspapers: Trusted and True (Fact Sheet)

On a daily basis, Canadians are surrounded by media, bombarded by thousands of brand messages daily on an increasing number of traditional and digital platforms....