The Impact of Colour

Does colour in newspaper ads work?  Industry research confirms what most of us already know … colour has a significant impact on newspaper ad...

Newspapers 24/7: 2019 Edition (PDF and PowerPoint)

Access to digital news platforms has only increased Canadians’ access to news content, and consequently more Canadians than ever are reading newspapers, in print...

Newspapers 24/7: 2019 Edition Overview (Fact Sheet)

Access to digital news platforms has only increased Canadians’ access to news content, and consequently more Canadians than ever are reading newspapers, in print...

Public Notices (Fact Sheet)

Government has a duty to inform Canadians about its programs, services, policies and decisions. Open and transparent communication from government to Canadians is vital and...

Government Public Notice and Newspapers 2019 (Fact Sheet)

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and...

2019 Government Advertising and Newspapers – Public Notice (Presentation)

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that...

Video: National Newspaper Week 2018: Who you gonna trust? Newspapers!

It's a few weeks past Halloween, but it’s not too late for something scary: according to a 2017 Ipsos-Reid poll, 63% of Canadians can’t...

Local Newspapers: Trusted and True presentation (PDF and PowerPoint)

Nine in ten Canadians (88%) read newspapers each week across Canada, on different platforms at different times of day. Local newspapers are a trusted source...

Webinar: Local Newspapers: Trusted and True

News Media Canada is pleased to release this 2018 research study, Local Newspapers: Trusted and True, produced with the financial support of the Government...

Local Newspapers: Trusted and True (Fact Sheet)

On a daily basis, Canadians are surrounded by media, bombarded by thousands of brand messages daily on an increasing number of traditional and digital platforms....