Newspapers Canada is pleased to release this research demonstrating the power of automotive advertising in newspapers in print and online. This Powerpoint presentation provides all the data from the research. It is designed so that users can pull the slides that they need to create their own shorter version.
Newspaper media (print + web) are the most impactful at every stage of the vehicle buying process, with the earliest stage showing particular strength. Individually, each medium performs well, with print scoring #1 or #2 at each stage out of 11 media, and newspaper websites scoring #3 or #4.
For triggering visits to 3 types of vehicle websites (manufacturer, brand/model and dealer), newspaper media perform best! By medium, print newspapers are #1 and newspaper websites score in the top 5 for each of the three vehicle websites. 20% never visit these vehicle sites.
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