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Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report includes information on ad expenditures,...

Social media inaccurate despite being popular U.S. news source

For the first time social media has beaten out print as an avenue for news consumption for adults in the United States, according to...

Steal this idea! Introduce your newsroom on Facebook

The local newspaper in Myrtle Beach (The Sun News) came up with a great way to build relationships with its audience by posting bio...

Journalist Influencers

Engage your journalists and editors by encouraging them to share their passion for newspapers through their own social media channels.

Local Influencers: Target and Engage Your Supporters

Find local influencers or spokespeople and ask them to post a photo on their own social media channels, reading a copy of their favourite newspaper.

Java with Journalists

Host a coffee break with your journalists and ask local residents to join you and your staff to “espresso” their opinions.

News Media Canada is now on Instagram

As we rev up our engines in anticipation of this year's National Newspaper Week, News Media Canada is happy to officially launch our own...

Follow News Media Canada on YouTube!

News Media Canada is excited to re-launch our YouTube channel. As you may have noticed, we've been uploading whiteboard videos that highlight important findings...

Has social media ruined the news landscape?

The majority of Americans believe social media has negatively impacted the U.S. news landscape over the past 10 years. According to a recent Gallup/Knight Foundation Survey...

Facebook’s Zuckerberg appears before Congress

For two days this past week, Facebook's CEO Mark Zuckerberg appeared before U.S. Congress. Once key takeaway from these hearings was that the regulation of...