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Study finds social media users not interested in buying

Recent research from eMarketer demonstrates how Facebook users engage with ads. One key finding: many consumers just aren’t interesting in buying something while they...

Google and Facebook dominate Canadian digital advertising market

Data from the Canadian Media Concentration Project at Carleton University, shows that Google’s share of the Canadian digital market is almost 10 times that...

What Facebook and Google don’t get about Canada’s digital-tax proposal

Bob Cox, chair of our organization and publisher of the Winnipeg Free Press, has published an article in the Globe and Mail about the starkly uneven playing...

Opinion: What Facebook and Google don’t get about Canada’s digital-tax proposal

This piece originally appeared in the Globe and Mail on February 28, 2017. You can download a fillable copy for use in your own...

Social media is most effective for communicating with friends, not advertising

Recent new car buyers, like other demographic targets, overwhelmingly use social media for communicating with friends and sharing photos and videos.  Advertising, for automotive...

Trust in Canadian news media is ‘very strong’

As more and more citizens gather their news from social networks, such as Facebook and Twitter, the concern about so-called 'fake news' has become a...

Newspapers are a trusted source

Trust in the news media is still very strong in Canada according to recent research from Environics. Globally, Nielsen finds that six in ten adults...

New updates to social media meme campaign released

Newspapers Canada is happy to release the latest version of social media meme campaign. Featuring Jill, Doug, Léa, and Henri, these memes underscore the important...

#CheckYourSources meme campaign ads now available

In the wake of the uproar surrounding Facebook's 'fake news problem', Newspapers Canada is pleased to invite our popular Internet meme personality 'Doug' to offer consumers of...

WEF releases 2016 Global Report on Online Commenting

Reader engagement is stronger than ever thanks to rapid technological advances in the past decade, and yet not all feedback is warranted. Inflammatory reader...