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This Week’s Featured Course on Newspaper Training: How to Use Social...

For newspapers, social media has proven both a blessing and curse. And it is too early to decide which ultimately will be the more...

This Week’s Featured Course on Newspaper Training: How to Optimize Your...

If you imagine your community as akin to the wheel of a bicycle, you want its newspaper to function as the all-important hub with...

Research: Social media leading source of distrust

Fake news is a key driver for Canadians losing trust in media and Facebook is considered the worst offender of fake news distribution by...
Canadian Journalism Foundation

Canadians like, but don’t trust, social media for news, according to...

A new poll commissioned by The Canadian Journalism Foundation and conducted by Maru/Matchbox shows that while social media is a top news source for both Canadians and Americans,...

A Minute on the Internet in 2019

A lot can happen in a minute. Sixty seconds can pass in the blink of an eye for someone mindlessly scrolling through Facebook or...

Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report includes information on ad expenditures,...

Social media inaccurate despite being popular U.S. news source

For the first time social media has beaten out print as an avenue for news consumption for adults in the United States, according to...

Steal this idea! Introduce your newsroom on Facebook

The local newspaper in Myrtle Beach (The Sun News) came up with a great way to build relationships with its audience by posting bio...

Journalist Influencers

Engage your journalists and editors by encouraging them to share their passion for newspapers through their own social media channels.

Local Influencers: Target and Engage Your Supporters

Find local influencers or spokespeople and ask them to post a photo on their own social media channels, reading a copy of their favourite newspaper.