The Challenge: As one of the most acclaimed advertisers both domestically and internationally in recent years, VIA Rail was seeking a new way to demonstrate its expertise in innovative and responsible strategies for the Canadian market.
The Objective: As one of the most acclaimed advertisers both domestically and internationally in recent years, VIA Rail was seeking a new way to demonstrate its expertise in innovative and responsible strategies for the Canadian market.
“With a budget similar to that of 2018, but favoring the Canadian media, VIA Rail recorded a
5.5% increase in revenue in 2019, 6.5% in its transaction volume and 6% in its number of passengers.”
– Alain Desormiers, founder of Touché!
