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New case study demonstrates the power of newspaper advertising for auto...

A local car dealer was using other non-newspaper methods of advertising. The newspaper shared recent Newspapers Canada research on how Canadians buy their cars....

Proving Newspaper Media Works for Automotive Advertising

Newspapers Canada is pleased to release research demonstrating the power of newspapers in print and online. We are making available three tools to assist...

Proving newspaper media works for vehicle advertising

Newspapers Canada has released a brand new case study demonstrating the power of newspapers in print and online. In this advertising success story, a...

New Research: Newspaper Media Drive Vehicle Sales

Newspapers Canada has launched new research highlighting the power of newspapers in print and digital in selling new vehicles in Canada. This hot-off-the-press study...

Case Study: Proving Newspaper Work for Local Advertisers

Earlier this year Canadian grocery chain Metro used newspapers and flyers to effectively target shoppers in local markets. This print strategy allowed the company...

New Case Study: Bosch

Bosch, a premium dishwasher company, wanted to reposition itself in the market as an entire kitchen solution. Newspapers, both print and online, fit the...

Case Study: Proving Newspaper Work for Local Advertisers

Canadian grocery chain Metro uses newspapers and flyers to effectively target local markets. This print strategy allows them to effectively reinforce its community role...

Video: Augmented Reality makes newspaper ads come alive

A number of Canadian newspapers are incorporating Augmented Reality (AR) technology into their print editions to bring advertising and editorial content to life. Using...

Newspapers Work for Entertainment

Where do Canadians go when in the market for entertainment or restaurant information? They go mainly to newspapers and websites. Newspapers present readers with...

New Case Study: Workopolis

Using current news to create editorial-like cartoons, Workopolis created a clever ad campaign that works in concert with the newspaper environment. Furthermore, it delivers...