Tag: Case Studies
Video: Innovative front page ads
Newspapers Canada’s Suzanne Raitt leads this video overview of our latest newspaper advertising case study. Take a peek at some of the interesting opportunities...
Marketing Local Newspapers
Newspapers Canada has materials that can be used to market your newspaper. The research data we provide can be used to highlight the power...
Video: Watch print come to life in our latest newspaper Case...
Newspapers Canada launches its first video overview of a case study. This example of innovative newspaper advertising is particularly suited to video as it...
New Case Study: Nissan uses Augmented Reality
Nissan wanted launch its Altima in an innovative way. Canadians go to newspapers for car information and ads. Many papers are now using augmented...
Newspaper advertising success story: Scotiabank
Scotiabank placed advertising in print and online newspapers as part of its overall campaign strategy. This newspaper advertising case study demonstrates how Scotiabank achieved...
Case Study of the Week: Cineplex SCENE Card
Scotiabank-Cineplex wanted to attract new members to its Cineplex SCENE card customer loyalty program and also promote the added-value rewards available to existing card-holders....
Case study proves that newspapers work for government ads
Newspapers Canada has produced a case study to demonstrate the effectiveness of the newspaper medium for government advertising. The Royal Canadian Mint’s newspaper campaign...
New case study: Advertiser finds success with creative newspaper wrap
Preventable.ca chose a newspaper wrap to highlight avoidable injuries in the summer. It can be difficult to reach consumers with TV advertising during this...
Case study: Print and online ads reach local
The City of Victoria wanted to reach out and effectively communicate with its citizens. ISPOs research confirmed that the local newspaper was how the...
New case study demonstrates how newspaper ads work for packaged goods...
The Flora pro-activ line of food products contains plant sterols that are proven to lower cholesterol. This line was available in U.K. supermarkets but...