Tag: Case Studies
New Case Study: Workopolis
Using current news to create editorial-like cartoons, Workopolis created a clever ad campaign that works in concert with the newspaper environment. Furthermore, it delivers...
New Case Study: IBM
IBM wanted to encourage conversations on innovation and productivity. IBM‘s ad creative would explain the issues and newspapers were a perfect vehicle for allowing...
NEW Case Study: Kenmore Air
Kenmore Air wanted to highlight its new offering to the local market. The airline created excitement by using a co-sponsored contest with the local...
Site tour: Where to find Ad Resources
Newspapers Canada has created a variety of informative tools, case studies and research materials to share with media agencies, newspaper ad sales reps, potential...
New Case Study: Print used to target affluent audiences
Cruise Plus uses daily and community newspapers from across Canada in order to reach affluent boomers (individuals aged 45 to 70). The company uses...
Advertising in print newspapers works!
Newspapers Canada has compiled a number of Case Studies that demonstrate the success advertisers have had using newspapers.
Take a look through this diverse range...
Multimedia newspaper campaigns: The key to success
Research shows that advertising in newspapers – both print and online – is more effective than print alone. On every element measured, the combination...
New Fact Sheet: Newspapers work for Automotive
When it comes to finding information on cars and trucks, research shows newspapers and their sites are a key source and are referenced to...
New case study: Open Wine
Newspapers Canada’s latest newspaper advertising case study demonstrates the effectiveness of a print-only buy. Niagara Falls-based brand Open Wine ran newspaper and magazine advertising...
Case Studies highlight the power of newspaper advertising
Newspapers Canada has created a database of over 30 case studies showcasing a diverse variety of newspaper advertising success stories. These case studies demonstrate...