Research shows that advertising in newspapers – both print and online – is more effective than print alone. On every element measured, the combination was more effective: ad recall (35% higher), knowledge of advertiser (36% higher), engagement (51% higher) and intention to take action (85% higher).
Click the links below for case studies from real Canadian advertisers who have achieved success using this multi-media strategy.
- City of Victoria
- ING Financial
- Discover Saint John
- Telus
- Grand & Toy
- Wind Mobile
- Shell
- Scotiabank
- Nova Scotia Power
Visit the Case Studies page to view more newspaper advertising success stories.
