Multimedia newspaper campaigns: The key to success

Research shows that advertising in newspapers – both print and online – is more effective than print alone. On every element measured, the combination was more effective: ad recall (35% higher), knowledge of advertiser (36% higher), engagement (51% higher) and intention to take action (85% higher).

Click the links below for case studies from real Canadian advertisers who have achieved success using this multi-media strategy.

Visit the Case Studies page to view more newspaper advertising success stories.