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British organization launches duopoly campaign to stop Google and Facebook ‘destroying...

Press Gazette, a U.K.-based organization which reports on British journalism, has launched a campaign to highlight the damage that digital behemoths Google and Facebook...

Study finds social media users not interested in buying

Recent research from eMarketer demonstrates how Facebook users engage with ads. One key finding: many consumers just aren’t interesting in buying something while they...

Glacier Media looks to ‘influencer’ marketing

Glacier Media is looking at growing its offering of so-called 'influencer' marketing tools to help advertisers reach new consumers. "We are seeing a significant increase...

Big marketers wary in wake of Google ad crisis

Blow-back from last week's controversy where the London-based Times newspaper reported that some ads were running with YouTube videos that promoted terrorism or anti-Semitism has...

Google and Facebook dominate Canadian digital advertising market

Data from the Canadian Media Concentration Project at Carleton University, shows that Google’s share of the Canadian digital market is almost 10 times that...

Quebec bill could kill local newspapers, critics say

A bill currently working its way through Quebec's National Assembly could have significant negative impacts on local newspapers if enacted, The Montreal Gazette reports. Last week,...

Higher level of comfort with ads in newspapers

Canadian consumers continue to rate ads in traditional media as more trustworthy than ads that appear online, according to 2016 consumer research the Advertising...

Trust in News Media fact sheet now available

Newspapers Canada has created a new fact sheet highlighting Canadians’ favourable impression of advertising and the high levels of trust in traditional news media. Seven...

Our ‘Trust in News Media’ presentation has been updated

Trust in media is a hot topic these days with fake news on the rise and journalism in crisis.  New Canadian research confirms that...

Canadian advertising market valued at over $9-billion in 2016

The Canadian advertising market ranks tenth on the global scale with just over $9 billion USD estimated in 2016, reports Zenith Optimedia. In Canada the...