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Fact Sheet: The Impact of Colour

Does colour in newspaper ads work? Industry research confirms what most of us already know: colour has a significant impact on newspaper ad noting scores...

Digital ads continue shift to mobile

Digital advertising in the United States hit an all-time half-year high in 2019, totaling nearly $58 billion, according to IAB and PwC. A major driver of this...

This Week’s Featured Course on Newspaper Training: How to Create the...

This is an inspiring session for the sales and advertising creative departments on what can be accomplished in the print medium when you start...

Research shows that three quarters of Canadians rate newspaper ads highest...

Canadians are most comfortable with truth and accuracy in newspaper ads and traditional media in general. Even those under 35 years old place newspaper...

Study shows traditional ads viewed more favourably

When it comes to reliability and helpfulness, buyers should know that it’s not just the creative that affects viewers’ perceptions. According to a recent...

Research: Digital ad spending continues to grow globally

Ad spending continues to grow globally, with  digital driving most of the growth.  According to eMarketer, worldwide digital ad spending will account for about half...

Crisis in the media: Desjardins is rethinking its advertising strategy

Faced with the crisis that is hitting all media, Mouvement Desjardins does not intend to stand idly by. The cooperative recently reviewed some aspects...

Despite low level of trust, federal government favours social media advertising

On January 31, 2019 the federal government released the 2017/2018 Annual Report on Government of Canada Advertising Activities.  This report includes information on ad expenditures,...

Canada expected to outperform global advertising spend forecast

In 2017 the total advertising spending from major reported media accounted for $13.6 billion, based on the annual Net Advertising Volumes report. Internet advertising continues...

Frequency in newspaper advertising matters

In order to effectively advertise a brand's message, advertisers need to reach consumers multiple times to build familiarity. This is called 'frequency'. Determining the right...