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Research: Government of Canada advertising expenditures (2022-2023)

The annual report on advertising expenditures by the government of Canada for the 2022-2023 fiscal year was released last month, detailing spending on media planning, placement,...

IAB goes deep on digital spending

Digital ad spending in Canada recorded a growth of 11.1% to $9.62 billion in 2020, a new report from IAB Canada has found. According to...

The two biggest advertising categories in Canada trade places, research shows

A new study reveals that shifts caused by COVID-19 has meant 'consumer packaged goods' (CPG) have overtaken 'automotive' as the top-spending category in Canadian...

When people avoid advertising, what do they do?

A story published this week by Media in Canada highlights just how much consumers 'tune out' when commercials hit their screens. According to a new...

Canadian ad spend is bouncing back in 2021

As the world begins to emerge from the pandemic lockdowns, changes in the ways society consumes media are likely to endure. The outlook continues...

Put your money where your house is: Local newspapers are good...

Local newspapers are good for business. Just ask Salisbury House, a legendary local chain of Winnipeg restaurants. When Sal's found their dining rooms suddenly...

Report on net advertising volumes shows media ad spend of $15.1...

The last Net Advertising Volumes report outlined revenue data from 2019, and it revealed that total advertising spending from major reported media was valued at approximately...

Google and Facebook control the internet advertising market in Canada

Google and Facebook continue to dominate the $8.8 billion internet advertising market in Canada. In 2019, for example, their combined share of the online...

2020 data shows highest digital ad spend in four years

The COVID-19 pandemic has played a large part in accelerating digital ad spend and digital revenue growth in the past year. According to data from...

How do you market tourism when travel is a non-starter for...

In December, the Globe Content Studio launched The Art of Winter for Travel Alberta to give Globe readers a taste of the true beauty of Alberta...