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Canadian ad spend is bouncing back in 2021

As the world begins to emerge from the pandemic lockdowns, changes in the ways society consumes media are likely to endure. The outlook continues...

Put your money where your house is: Local newspapers are good...

Local newspapers are good for business. Just ask Salisbury House, a legendary local chain of Winnipeg restaurants. When Sal's found their dining rooms suddenly...

Report on net advertising volumes shows media ad spend of $15.1...

The last Net Advertising Volumes report outlined revenue data from 2019, and it revealed that total advertising spending from major reported media was valued at approximately...

Google and Facebook control the internet advertising market in Canada

Google and Facebook continue to dominate the $8.8 billion internet advertising market in Canada. In 2019, for example, their combined share of the online...

2020 data shows highest digital ad spend in four years

The COVID-19 pandemic has played a large part in accelerating digital ad spend and digital revenue growth in the past year. According to data from...

How do you market tourism when travel is a non-starter for...

In December, the Globe Content Studio launched The Art of Winter for Travel Alberta to give Globe readers a taste of the true beauty of Alberta...

Canadian ad spend dropped 19% in 2020, growth projected for 2021

The COVID-19 pandemic influenced an ad recession, hitting especially hard in English-speaking markets such as Canada, the U.S., U.K., Australia, and New Zealand. Across all Anglo...

Advertising with trusted news sources is the best way

Earlier this week, a city councillor from Moose Jaw, Saskatchewan, argued that the city should conduct its advertising on social media to attract wider...

Total advertising revenue in 2019 surpassed $15 billion

Data from the 2019 Net Advertising Volumes (NAV) Report reported more than $15 billion total revenue in Canada. The internet accounted for the largest percentage of reported...

Black Press introduces Today’s Drive

In November, Black Press Media launched Today's Drive, a new auto platform that shows thousands of vehicles that are for sale. This innovative project is...