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Fact Sheet: Government Public Notice and Newspapers

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and...

VIA Rail and Touché collaborate on remarkable media campaign

Via Rail and Touché, a marketing agency, have seen remarkable results on this past summer's 'Love the Way' ad campaign. One of the key top-line...

Research: Two-thirds of Canadians want to see government advertising in newspapers

Research from early 2019 confirms that Canadians believe newspapers (in print or digital formats) are the most appropriate media for government advertising at the...

Statistics Canada data shows rise in digital advertising dollars

As the newspaper publishing industry continues its digital transition, digital advertising sales grew by 20.8% from 2016 to 2018, reaching $295.6 million. However, this increase was not enough to...

Fact Sheet: The Impact of Colour

Does colour in newspaper ads work? Industry research confirms what most of us already know: colour has a significant impact on newspaper ad noting scores...

Digital ads continue shift to mobile

Digital advertising in the United States hit an all-time half-year high in 2019, totaling nearly $58 billion, according to IAB and PwC. A major driver of this...

This Week’s Featured Course on Newspaper Training: How to Create the...

This is an inspiring session for the sales and advertising creative departments on what can be accomplished in the print medium when you start...

Research shows that three quarters of Canadians rate newspaper ads highest...

Canadians are most comfortable with truth and accuracy in newspaper ads and traditional media in general. Even those under 35 years old place newspaper...

Study shows traditional ads viewed more favourably

When it comes to reliability and helpfulness, buyers should know that it’s not just the creative that affects viewers’ perceptions. According to a recent...

Research: Digital ad spending continues to grow globally

Ad spending continues to grow globally, with  digital driving most of the growth.  According to eMarketer, worldwide digital ad spending will account for about half...