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A breakthrough on government advertising in Saskatchewan

Earlier this month, the provincial government of Saskatchewan agreed to run paid space monthly in all newspapers that are members of the Saskatchewan Weekly...

Case Study: Newspapers work for local digital advertising

With their “Love the Way” ad campaign, VIA Rail found that strategically including local Canadian media in their 2019 media plan resulted in the revenue,...

Canadian band The Arkells are supporting journalism with offer of exclusive...

The Arkells, a band based in Hamilton, Ont., are asking fans to stop "running from that paywall" and support local newspapers and daily publications...

2018 Advertising volumes report now available

Ad spending in Canada grew more than 4% in 2019 to $16 billion.  Meanwhile, the 2018 Net Advertising Volumes (NAV) report has been released...

Fact Sheet: Government Public Notice and Newspapers

The government has a duty to inform Canadians about its programs, services, policies and decisions. Advertising is one of many ways the government ensures that individuals, families and...

VIA Rail and Touché collaborate on remarkable media campaign

Via Rail and Touché, a marketing agency, have seen remarkable results on this past summer's 'Love the Way' ad campaign. One of the key top-line...

Research: Two-thirds of Canadians want to see government advertising in newspapers

Research from early 2019 confirms that Canadians believe newspapers (in print or digital formats) are the most appropriate media for government advertising at the...

Statistics Canada data shows rise in digital advertising dollars

As the newspaper publishing industry continues its digital transition, digital advertising sales grew by 20.8% from 2016 to 2018, reaching $295.6 million. However, this increase was not enough to...

Fact Sheet: The Impact of Colour

Does colour in newspaper ads work? Industry research confirms what most of us already know: colour has a significant impact on newspaper ad noting scores...

Digital ads continue shift to mobile

Digital advertising in the United States hit an all-time half-year high in 2019, totaling nearly $58 billion, according to IAB and PwC. A major driver of this...