Video: Augmented Reality makes newspaper ads come alive

A number of Canadian newspapers are incorporating Augmented Reality (AR) technology into their print editions to bring advertising and editorial content to life. Using AR mobile apps, advertisers can provide print readers with deeper information, sound and video. Users can click through to view menus, locations or engage via an interactive experience. Suzanne Raitt from Newspapers Canada demonstrates some live examples of this innovative technology in a new video.

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